ACSDetailing Privacy Policy

ACS Detailing Co. (“ACS Detailing,” “we,” “us,” or “our”) is a 100% mobile auto detailing business based in the Arvada/Erie, Colorado area. We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

By visiting our website at acsdetailingco.com, submitting a quote request, booking an appointment, or communicating with us via SMS, email, or phone, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

A. Information You Provide Directly

Full name

Phone number (mobile and/or landline)

Email address

Physical address (service location)

Vehicle make, model, year, and condition

Service preferences and special instructions

Payment information (processed securely through Stripe)

Communications you send to us

B. Information Collected Automatically

IP address and approximate geographic location

Browser type, version, and operating system

Pages visited on our website and time spent on each

Referring website or source (e.g., Google, Facebook)

Cookie identifiers and tracking pixel data

Device identifiers

2. How We Collect Information

We collect information through the following methods:

Website forms: When you submit a quote request, contact form, or appointment booking on acsdetailingco.com.

SMS opt-in: When you voluntarily provide your mobile number and consent to receive text messages from us.

Email communications: When you send us an email or respond to one of our emails.

Phone calls: When you call us directly or we call you.

Cookies and tracking technologies: When you visit our website (see Section 6 for details).

Advertising platforms: When you interact with our ads on Google or Meta (Facebook/Instagram).

GoHighLevel CRM platform: Our primary customer relationship management and communications platform, which captures form submissions, booking requests, and conversation history.

3. How We Use Your Information

ACS Detailing Co. uses your personal information solely to operate and improve our business. Specifically, we use your information to:

Schedule, confirm, and fulfill mobile auto detailing appointments

Provide quotes and respond to service inquiries

Send appointment reminders, confirmations, and follow-up communications

Process payments securely through Stripe

Communicate with you via SMS and email regarding your service

Improve our website, services, and customer experience

Run targeted advertising campaigns on Google and Meta platforms

Comply with applicable laws and regulations

Prevent fraud and protect the security of our business and customers

We do not use your personal information for any purpose that is incompatible with the purposes described in this section without first obtaining your consent.

4. SMS & Communications

A. SMS Opt-In and Consent

ACS Detailing Co. sends text messages only to individuals who have explicitly opted in by providing their mobile phone number through our website forms, booking system, or another direct opt-in method, and who have agreed to receive SMS communications from us. Providing your mobile number and opting in to SMS communications is entirely voluntary.

B. Types of Messages You May Receive

When you opt in, you may receive the following types of text messages from ACS Detailing Co.:

Appointment booking confirmations

Appointment reminders (typically 24 hours before your scheduled service)

Service updates or notifications (e.g., the detailer is on the way)

Follow-up messages after service completion

Responses to questions or inquiries you have sent to us

C. Message Frequency and Rates

Message frequency will vary based on your service activity and communications with us. Message and data rates may apply. Contact your mobile carrier for details about your plan.

D. Opt-Out Instructions

You may opt out of receiving SMS messages from ACS Detailing Co. at any time by replying STOP to any text message you receive from us. After sending STOP, you will receive a one-time confirmation message and will not receive any further SMS communications unless you re-opt in. For help, reply HELP to any message or contact us directly at the information provided in Section 14.

E. Consent Is Not a Condition of Purchase

Your consent to receive SMS messages is never required as a condition of purchasing any service from ACS Detailing Co. You may receive our services regardless of whether you opt in to text message communications.

F. SMS Data Protection

Your SMS opt-in data and consent information will not be shared with any third parties for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text message services required to deliver messages to your device.

5. Data Sharing Policy

ACS Detailing Co. does not sell, rent, trade, or otherwise transfer your personal information to outside parties for marketing or promotional purposes. We do not share your data with affiliates for marketing purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information may be shared with subcontractors who support our service operations, such as customer service support, strictly as necessary to fulfill those services. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may disclose your information only in the following limited circumstances:

Service providers and subcontractors: Companies that assist us in operating our business (e.g., GoHighLevel for CRM and communications, Stripe for payment processing), who are contractually obligated to keep your information confidential and use it only to provide services to us.

Legal requirements: When we believe disclosure is required by law, court order, or governmental authority.

Business protection: To protect the rights, property, or safety of ACS Detailing Co., our customers, or others.

Business transfer: In connection with a merger, acquisition, or sale of all or substantially all of our assets, in which case we will notify you via email or prominent website notice.

Under no circumstances do we sell, rent, or share your personal information — including your SMS opt-in consent — with any third party for advertising, marketing, or promotional purposes.

6. Cookies & Tracking Technologies

Our website uses cookies, tracking pixels, and similar technologies to improve your browsing experience and enable our advertising campaigns. These technologies may collect information about your device and how you interact with our website.

A. Types of Cookies We Use

Essential cookies: Necessary for the website to function properly.

Analytics cookies: Help us understand how visitors use our site (e.g., pages visited, time on site).

Advertising cookies: Used in connection with Google Ads and Meta (Facebook/Instagram) advertising to serve relevant ads and measure campaign performance.

Functionality cookies: Remember your preferences and settings.

B. Tracking Pixels

We use tracking pixels from Google and Meta to measure the effectiveness of our advertising campaigns. These pixels collect information such as your IP address, browser type, and pages visited. This information is used solely for advertising measurement and optimization purposes.

C. Managing Cookies

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. You may also opt out of interest-based advertising by visiting the Digital Advertising Alliance at aboutads.info or the Network Advertising Initiative at optout.networkadvertising.org.

7. Data Security Practices

We take reasonable and appropriate measures to protect your personal information from unauthorized access, use, alteration, or disclosure. Our security practices include:

Storing customer data within GoHighLevel's secure, enterprise-grade cloud platform

Processing payments exclusively through Stripe, which maintains PCI DSS compliance

Using encrypted connections (HTTPS/SSL) on our website

Restricting access to personal information to authorized personnel only

Regularly reviewing our data practices and security measures

No method of data transmission or storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. In general:

Customer service records are retained for a minimum of three (3) years to support warranty, tax, and business recordkeeping obligations.

Payment records are retained in accordance with Stripe's data retention policies and applicable tax laws.

SMS opt-in records are retained for a minimum of five (5) years to demonstrate compliance with A2P 10DLC regulations.

Website analytics data is retained per the default retention settings of our analytics providers.

When you request deletion of your data, we will delete or anonymize your personal information within 30 days, unless retention is legally required.

9. Third-Party Services

ACS Detailing Co. uses the following third-party service providers to operate our business. These providers act as data processors on our behalf and are contractually prohibited from using your data for any purpose other than providing services to us.

GoHighLevel (Primary Data Processor)

GoHighLevel is our primary CRM, communication, and automation platform. It stores your contact information, appointment history, form submissions, and conversation records. GoHighLevel enables our SMS messaging, email communications, and appointment scheduling capabilities. GoHighLevel acts as a data processor and is bound by its own privacy policy and terms of service.

Stripe (Payment Processing)

Stripe processes all payment transactions on our behalf. ACS Detailing Co. does not store your full payment card information on our systems. All payment data is handled directly by Stripe in accordance with PCI DSS standards. Please review Stripe's privacy policy at stripe.com/privacy for more information.

Google and Meta (Advertising)

We use Google Ads and Meta advertising platforms to run paid advertising campaigns. These platforms may collect certain information through cookies and pixels placed on our website. Their use of your information is governed by their respective privacy policies. ACS Detailing Co. does not provide your personally identifiable contact information to these platforms.

10. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

Right to Access: Request a copy of the personal information we hold about you.

Right to Correction: Request that we correct inaccurate or incomplete personal information.

Right to Deletion: Request that we delete your personal information, subject to certain legal obligations.

Right to Opt Out of Marketing: Opt out of receiving marketing communications from us at any time.

Right to Data Portability: Request a copy of your data in a portable format.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us using the information provided in Section 14. We will respond to verified requests within

30 days.

11. Opt-Out Instructions

SMS Messages

To stop receiving SMS messages from ACS Detailing Co., reply STOP to any text message. For assistance, reply HELP. You will receive one final confirmation message before being removed from our messaging list.

Email Marketing

To opt out of email marketing communications, click the "Unsubscribe" link included at the bottom of any marketing email, or contact us directly at [email protected]. Note that transactional emails related to confirmed appointments or payments may still be sent.

Cookies and Tracking

You may manage cookie preferences through your browser settings at any time, or opt out of interest-based advertising as described in Section 6.

12. Children's Information

ACS Detailing Co.'s services are intended for adults 18 years of age and older. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete that information. If you believe we have collected information from a minor, please contact us at [email protected].

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this policy and, where appropriate, notify you by email or by posting a prominent notice on our website. We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

14. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us:

ACS Detailing Co.

Serving Arvada, Erie, and surrounding Colorado communities

Website: acsdetailingco.com

Email: [email protected]

Phone: +1 (720) 617-8106

Last Updated: March 17, 2025